B2B Prospects
Intelligent Prospects for B2B Companies
Prospects with buying intent through intelligent research for B2B companies.
Small to mid sized B2B organizations can’t afford to under-utilize their sales team’ efforts into researching and finding prospective buyers. However, most organizations either end up spending 60-70% sales team’s bandwidth into this research or purchasing generic lists that were not built around their ICPs. While researching and creating your own lists prevents your sales teams from putting adequate efforts into converting those prospects into customers. On the other hand generic lists end up in wastage of efforts and resources that could have given results if it were on prospects that were just right for your proposition.
Some organizations try to bridge this gap by purchasing database tool subscriptions. Affordable tools struggle with data accuracy, whereas expensive tools that might cost tens of thousands annually, provide slightly better accuracy but at the same time they offer outdated and incomplete information. At the end of the year analyzing the ROIs you end up inferring your investments into such subscriptions only increased the sales numbers of tool providers but not your own.
B2B Prospect Data Offerings
Market Mapping (TAM)
Tailored research based on your solutions and moat we map total addressable market (TAM) across geographies for your business.
Account Research
A drill-down of your TAM into an account list with all properties that matter to you - geo, industry, revenue, size, tech usage, spends, and more.
Leads Research
Decision makers and influencers in your target accounts who are just perfect to reach out, present your solutions, and add to your top-line.
Inten~t~elligence
AI based listening of your target accounts and leads and surfacing intelligence that gives you a hint of near-to-perfect time and opportunity to break the ice.
Segmentation
Meaningful segments from perfect match-making among your offerings, use cases, TAM, and ICPs.
CRM Health
Tracking role and job-changes of your customer and prospects. Notifications to your team, re-evaluation of their new role, data enrichment and validation.
Niyotix Advantage
Tailored for your organization
No repository, nothing off-the-shelf
<1% bounce rate, near-zero tolerance
No expensive tool subscription required
Flexible engagement model
Ongoing healthcheck and maintenance
Proven Benefits
Sales Productivity
Mitigate under-utilization of sales’ bandwidth into grunt list building
Domain Health
No risks of IP/domain reputation decline or blacklisting
Response Rate
Through a perfect blend of research, segments, time and intent signals
CRM Health
Track role changes of your customer and engaged prospects
Real-time Opportunities
Signals at organization and lead level, reach out at the right time
Resources & Scale
No expensive tool subscriptions; focused sales efforts into what brings most value
Frequently Asked Questions
Which markets and countries do you support?
We provide market & prospect mapping services in Americas, Asia, Oceania, and parts of Europe currently. However, our CRM healthcheck, and lead intelligence services are covers all major economies across the globe.
We are a B2C organization. Can you help us with our prospect list?
No, we offer intelligent prospect data for B2B industries only. However, we can help you in other areas, you can explore our services here.
We have a large distribution list, can you help us with enrichment, and segmentation?
Yes, we can enrich them to find any missing properties you need, refresh your list with most up to date information, and segment them based on your go to market.
We have a wide TAM across industries, and geographies. Can you help us in segmentation?
Yes, we help you create a bridge between your moat, use cases, customer intent, targeting, potential, and buyer persona to create meaningful target segments that amplifies the effectiveness of your marketing and sales efforts.
What kind of intelligence can we expect for our customers and prospects?
We can help you monitor your target accounts (customers/prospects) and their competitors through news and information available on their websites, social, and public media. At lead level we monitor new joiners, role changes, job changes, social posts, recognitions, event participations, and mentions in public media. We suppress the unnecessary noise and surface only what’s relevant for you. We can also track their intent around your services in real-time and bring them in front of you.
What’s your engagement model?
We don’t ask you for any tool subscriptions and neither do we ask for upfront payments. We are open to both fixed-term contracts or ongoing time and material billings. In either cases, you don’t have to pay everything in advance. Since our services are tailored, we follow and sprint based delivery and payments has to be made in parts sprint-wise. Anytime you can pause/stop and we stop the work+billing with no questions asked.
